Description
Senior Marketing and Communications Officer
- A. GENERAL ACCOUNTABILITY STATEMENT
This
job is accountable to the General Manager for the marketing,
advertising, public relations, communications and sales initiatives
undertaken by and on behalf of JPCCU limited. This includes internal and
external communications, market research, customer analysis, product
development analysis as well as social outreach planning and execution.
- B. GENERAL ACCOUNTABILITY FOR JOBS REPORTING DIRECTLY TO
THIS POSITION:
Job Title (1):
Communications Officer
– This position will assist the Senior Marketing & Communications
Officer in executing the marketing, sales and communications initiatives
of JPCCU.
C. SPECIFIC ACCOUNTABLITIES / MAJOR TASKS
The incumbent is accountable for the following end results:
ü Develop and maintain annual marketing plan based on the company’s strategic objective
ü
Develop promotional programmes and plan/coordinate special promotional
events, both locally and overseas on behalf of JPCCU.
ü Manage the organization’s communication’s portfolio including print, electronic and social media.
ü Maintain and adhere to JPCCU’s Communications policy.
ü Liaise with third party providers for the development of material and staging of events.
ü Conduct periodic member surveys.
ü Research and development of new products to satisfy members’ needs.
ü Ensure that promotional material is available at all times on the products and services offered by JPCCU.
ü
Manage JPCCUs marketing, sales and communications budget ensuring the
cost effectiveness of services or products supplied to JPCCU.
ü Spearhead sales initiatives in conjunction with the Operations and Branch Managers.
ü
Periodically review the marketing, sales and communications programmes
of competitor organizations to ensure the sustained competitiveness of
JPCCU’s promotional thrusts.
ü Coordinate public relations events on behalf of JPCCU.
ü Conduct periodic evaluations of JPCCU’s marketing, sales and communications programmes recommending appropriate changes.
ü Provide monthly reports to the General Manager regarding the marketing, sales and communications portfolio of JPCCU.
ü Coordinate the organization’s Corporate Social Responsibilities.
ü Any other duties assigned from time to time.
- C. NATURE AND SCOPE OF THIS POSITION
This job reports to the General Manager.
As
Senior Marketing and Communications Officer, the incumbent is
responsible for developing, planning and coordinating special JPCCU
events, activities that promote JPCCU’s products and services, and
generally builds the image of JPCCU. In partnership with the Operations
team, the incumbent is responsible for directing the organization’s
sales initiatives. The incumbent must also ensure that the organization
is adequately supplied at all times with advertisement paraphernalia
especially to celebrate special events. Procurement for events and
supplies must be done in the most cost-effective way.
The
incumbent is responsible for the development and/or maintenance of the
JPCCU communications policy ensuring that employees and members are kept
abreast of critical communique, important JPCCU happenings, and that
appropriate spoke-persons are identified for the various events.
The
incumbent is required to obtain feedback from members through periodic
members’ surveys. Communication must be maintained with branches with a
view to tailoring marketing and communications services to meet the
peculiar needs of their diverse publics. Also of critical importance;
the incumbent is required to liaise with the Branch Managers/Officers,
Senior Officers – Member Services and Credit personnel in general, in
order to verify the relevance of promotional programmes.
- D. QUALIFICATION
The
incumbent must possess a Bachelor’s Degree in Marketing, Business
Administration or the equivalent, with a minimum of five (5) years’
experience performing a similar function.
- E. SKILLS/ABILITIES
ü Excellent written and verbal communication skills
ü Alert & Responsive
ü Able to act on own initiative
ü Good interpersonal skills
ü Microsoft Office Proficient
F. WORKING CONDITIONS
Physical Effort
Most
of the time is spent in sitting in a comfortable position with frequent
opportunity to move about. Will be required to plan events off-site,
visit suppliers and also JPCCU branch offices.
Physical Environment
Located in a comfortable, air-conditioned office.
Sensory Attention
Required
to gather data in various ways. The incumbent must also edit printed
documents. From time to time, the incumbent must spend long periods on
the phone organizing events or negotiating with JPCCU suppliers.
Mental Stress
The
incumbent may be faced with competing priorities from various parties
within and without the organization on a weekly basis. This comes about
because of the difficulty at times in forecasting needs. Responses must
be done in a way to protect the organization’s image.
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