Campaign Analyst (Digicel Group)

Description

Since our launch in Jamaica in 2001, Digicel has expanded rapidly and now spans 32 markets in the Caribbean, Central America and Asia Pacific. In recent years we have evolved into a Total Communications and Entertainment provider by broadening our

Since our launch in Jamaica in 2001, Digicel has expanded rapidly and now spans 32 markets in the Caribbean, Central America and Asia Pacific. In recent years we have evolved into a Total Communications and Entertainment provider by broadening our products and services to include Cable TV and Broadband, Digital Advertising and Business Solutions. We are proud to serve our valued customers across a number of different platforms at home, at work and on the go. Employing over 6,500 people we have invested more than US$5 billion in our business worldwide to bring leading edge technologies and services to the countries in which we operate.

We take great pride in creating a work environment in which our people can excel. Digicel brings together smart, dedicated and energetic people from all walks of life. With 92 different nationalities represented, we are a truly global organisation.

Whether working within our technology, commercial or operational areas Digicel life is always engaging, dynamic, and above all rewarding. Our people are always looking to challenge the status quo and understand how we can be better for the good of our customers and our communities. Sound good?

Visit www.digicelgroup.com for more information.

JOB TITLE:  Campaign Analyst (Digicel Group)

Primary Objective:
The Campaign Analyst is responsible for the campaign platform and the execution of all the target selections of all BTL campaign. Next, the senior campaigner is responsible for the review and analysis of campaign results which are subsequently communicated to senior management. Finally, he/she is proactively improving the target selection for the campaigns, to increase uptake and incremental revenues.

Report To:
Campaign manager.

Key Area:
- Be able to communicate with all levels of management to determine their needs and offer creative solutions
- Provide thought leadership in the areas of campaigning, customer analytics, and advanced statistical techniques as uptake models, response models and uplift models
- Manage the improvement in campaign tools, creation of air traffic controls (customer campaign pressure) and next best offer algorithms
- Experience with a campaigning tool (Lumata, Siebel / Selligent / SAP Hybris, SAS Campaign Optimization)
- Creates ad hoc SQL queries and reports as requested
General area:
- Project management and project leadership.
- Establish, maintain, and support best practices for all aspects of campaigning and customer analytics.  
- Educate other analysts and business team members to expand impact to additional products or business units.
- Maintain awareness of current trends, emerging technology tools and best practices in campaign analytics that could be leveraged, with an emphasis on data and learning analytics.

 Academic Qualifications & Experience:
- 2+ years of experience as a CRM Analyst, campaign Analyst.
- Master Degree or equivalent.
- Analytical, creative, and innovative approach to solving problems.
- Proactive attitude
- Strong written and verbal communication.

In return, you will have the opportunity to work in a fast-paced, enterprising environment, where your skills will be valued and rewarded. Digicel recognizes our staff and management team are largely responsible for our success to date. Digicel's unique culture is driven by an entrepreneurial style encapsulated by our Chairman, board of directors and management, all seasoned telecom executives and industry experts with vast experience in building, expanding and marketing mobile services globally.
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